Charles F. Hofacker takes a look at the digital revolution and the changing face of marketing. […]

Chris Bilton discusses the motivation behind his new textbook, The Disappearing Product: Marketing and Markets in the Creative Industries. […]

Chris Bilton argues that the creative industries offer a new paradigm for marketing in a world where meaning and value are increasingly dependent on a shared experience of consumption. […]

Chris Bilton looks at the dominant role played by global internet companies in today’s creative and media industries […]

Edward F. McQuarrie explores rhetoric as an alternative to economic and psychological perspectives on visual branding.

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