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Why Marketing Is Different Now

July 12, 2018

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Charles F. Hofacker takes a look at the digital revolution and the changing face of marketing. […]

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Teaching Creative Industries? Q&A with author Chris Bilton

May 25, 2018

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iStock-497030840-creative-marketingChris Bilton discusses the motivation behind his new textbook, The Disappearing Product: Marketing and Markets in the Creative Industries. […]

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Marketing in the Creative Industries – Towards the Social Product

October 11, 2017

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iStock-546197492-crowd-heartChris Bilton argues that the creative industries offer a new paradigm for marketing in a world where meaning and value are increasingly dependent on a shared experience of consumption. […]

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New Intermediaries and the Attention Economy

October 4, 2017

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Chris Bilton looks at the dominant role played by global internet companies in today’s creative and media industries […]

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The branding residuum: Where psychology falls short

March 2, 2017

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Edward F. McQuarrie explores rhetoric as an alternative to economic and psychological perspectives on visual branding.

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