Archive | Textbook RSS feed for this archive

Teaching International Business Transactions

July 6, 2020

1 Comment

Abstract Globe With Glowing Networks - East Asia

Aaron Fellmeth blogs on the multiple challenges of teaching International Business Transactions (IBT).

[…]

Continue reading...

Good Creative City Making

February 20, 2020

0 Comments

Aerial View Crowded Tokyo Shibuya Crossing Japan

An Advanced Introduction to the Creative City – By Charles Landry

[…]

Continue reading...

How to be an Academic Superhero

October 13, 2017

0 Comments

iStock-143922633-superheroIn an excerpt from his new book, Iain Hay explores the process of getting your academic work published. […]

Continue reading...

Marketing in the Creative Industries – Towards the Social Product

October 11, 2017

1 Comment

iStock-546197492-crowd-heartChris Bilton argues that the creative industries offer a new paradigm for marketing in a world where meaning and value are increasingly dependent on a shared experience of consumption. […]

Continue reading...

Writing your book: a 5 minute guide to copyright

April 3, 2017

1 Comment

5-minute-guide-copyright-blogFrancine O’Sullivan, Publisher for Business & Management, explains how to avoid some of the common copyright pitfalls when preparing your manuscript. […]

Continue reading...
%d bloggers like this: