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Teaching International Business Transactions
July 6, 2020
Aaron Fellmeth blogs on the multiple challenges of teaching International Business Transactions (IBT).
How to be an Academic Superhero
October 13, 2017
In an excerpt from his new book, Iain Hay explores the process of getting your academic work published. […]
Marketing in the Creative Industries – Towards the Social Product
October 11, 2017
Chris Bilton argues that the creative industries offer a new paradigm for marketing in a world where meaning and value are increasingly dependent on a shared experience of consumption. […]
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January 26, 2021
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