Tag Archives: Geoffrey Wells

Exploring the Concept of Sustainable Business – by Geoffrey Wells

April 9, 2013

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Sustainable building

photo credit: I ♥ Brizzle
via flickr cc

Recent surveys of international CEOs confirm that companies increasingly see sustainability as critical to their business strategy.  But what exactly is ‘sustainable business’? Geoffrey Wells explores the history of the concept, explaining that in today’s society there is an acceptance that a firm’s responsibility extends beyond its formally regulated boundaries.  In addition to economic, environmental and social dimensions, social justice and human rights are also becoming increasingly important considerations.


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