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Flipping the Classroom and the Benefits of Experiential Learning

September 6, 2018

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iStock-479087782-colourful-chairsExperiential learning is gaining much popularity in Entrepreneurship programs and conferences. Educators are encouraged and challenged to consider offering in-class experiential exercises and to consider “flipping” their classrooms. Jim Hart explains. […]

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Teaching Creative Industries? Q&A with author Chris Bilton

May 25, 2018

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iStock-497030840-creative-marketingChris Bilton discusses the motivation behind his new textbook, The Disappearing Product: Marketing and Markets in the Creative Industries. […]

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Some Consolation for the Indecisive

January 17, 2018

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Modern life is full of decisions – so just how do we know what we want? Karin Brunsson explores the complexities of choice. […]

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How to be an Academic Superhero

October 13, 2017

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iStock-143922633-superheroIn an excerpt from his new book, Iain Hay explores the process of getting your academic work published. […]

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Marketing in the Creative Industries – Towards the Social Product

October 11, 2017

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iStock-546197492-crowd-heartChris Bilton argues that the creative industries offer a new paradigm for marketing in a world where meaning and value are increasingly dependent on a shared experience of consumption. […]

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