Experiential learning is gaining much popularity in Entrepreneurship programs and conferences. Educators are encouraged and challenged to consider offering in-class experiential exercises and to consider “flipping” their classrooms. Jim Hart explains. […]

Chris Bilton discusses the motivation behind his new textbook, The Disappearing Product: Marketing and Markets in the Creative Industries. […]

Modern life is full of decisions – so just how do we know what we want? Karin Brunsson explores the complexities of choice. […]

In an excerpt from his new book, Iain Hay explores the process of getting your academic work published. […]

Chris Bilton argues that the creative industries offer a new paradigm for marketing in a world where meaning and value are increasingly dependent on a shared experience of consumption. […]