Tag Archives: media industry

Teaching Creative Industries? Q&A with author Chris Bilton

May 25, 2018

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iStock-497030840-creative-marketingChris Bilton discusses the motivation behind his new textbook, The Disappearing Product: Marketing and Markets in the Creative Industries. […]

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Marketing in the Creative Industries – Towards the Social Product

October 11, 2017

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iStock-546197492-crowd-heartChris Bilton argues that the creative industries offer a new paradigm for marketing in a world where meaning and value are increasingly dependent on a shared experience of consumption. […]

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