Tag Archives: nudge

From Nudge to Nudge Plus

March 19, 2018

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nudge_blog

Peter John explains nudges, the concept of developing behavioural insights to solve complex policy problems.

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Changing Behaviours Through Government Politics – by Rhys Jones, Jessica Pykett and Mark Whitehead

November 15, 2012

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Photo: Trodel, Creative Commons 2.0

A significant but, for many people, imperceptible force has been quietly reshaping the operational logics of many states since the turn of millennium. This largely intellectual force has centred on nothing less than the nature of the human subject, the relationship between our conscious and sub-conscious selves, and the complex interface between the rational and irrational. This political trend has manifested itself in the increased significance of Behaviour Change policies. 

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