Tag Archives: textbook

Good Creative City Making

February 20, 2020

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Aerial View Crowded Tokyo Shibuya Crossing Japan

An Advanced Introduction to the Creative City – By Charles Landry

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Who’s Afraid of Free Market Economics? By Steven Kates

October 23, 2014

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San Paulo Stock Exchange, by Rafael Matsunaga (CC BY 2.0).

As the Second Edition of Free Market Economics: an Introduction for the General Reader has just been published, author Dr Steven Kates tells us why his textbook is still unique.

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Are the Olympics Too Ambitious? – by John A. Davis

February 19, 2014

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Mountain in Sochi

photo credit: Atos via Flickr cc

If I were to suggest to you that the best way to raise your visibility and improve your brand image would be to simply attract and then coordinate the activities of 30,000+ volunteers you have never met before, persuade dozens of government agencies and global companies you have never dealt with before, plan for how to avoid political corruption and protests on a global scale, invest a trifle $50 billion in new facilities and infrastructure, and (by the way) do this in front of a global audience of 3 billion, you might think I was crazy. Yet these are part of what Russia (and the non-winter city of Sochi) undertook when it won the right to host the 2014 Games. Add to this the threats of terrorism, the culling of wild dog populations, incomplete hotel facilities and, cruelly, a lack of snow and you have the makings of a global media event designed to enhance brand value. Or erode it. Or both. […]

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Entrepreneurship: About the Power in Just Not Being and Acting As If – by Björn Bjerke

June 21, 2013

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entrepreneur

(Photo credit: joiseyshowaa via flickr cc)

Our society is a changing society. We can notice this everywhere. But to say that we live in ‘a society of change’ is not enough. Today’s changes more often than before lead to challenges containing genuine uncertainties – uncertainties which cannot be reduced by careful and more detailed planning. Our changes have changed, so to say. This also means that we can no longer sit and wait for what the future might bring, but are forced to create the future – starting today.

There are those who claim that the society of today is a knowledge society. I agree. But what does this mean – really? It means, above all, that the most strategic resource today for starting up a new activity is no longer money, but something else.

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