Tag Archives: marketing

Why Marketing Is Different Now

July 12, 2018

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Charles F. Hofacker takes a look at the digital revolution and the changing face of marketing. […]

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Teaching Creative Industries? Q&A with author Chris Bilton

May 25, 2018

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iStock-497030840-creative-marketingChris Bilton discusses the motivation behind his new textbook, The Disappearing Product: Marketing and Markets in the Creative Industries. […]

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New Intermediaries and the Attention Economy

October 4, 2017

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Chris Bilton looks at the dominant role played by global internet companies in today’s creative and media industries […]

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The branding residuum: Where psychology falls short

March 2, 2017

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Edward F. McQuarrie explores rhetoric as an alternative to economic and psychological perspectives on visual branding.

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68 Things Academic Publishers Do

June 29, 2016

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By Francine O’Sullivan

A few years ago I read a blogpost in The Scholarly Kitchen on on ‘A Proposed List – 60 Things Journal Publishers Do’ and it inspired me to come up with my own list of 60 things book publishers do. The are interesting times and so that list is now somewhat out of date and so I have revised it to include 68 things a high quality academic book publisher will do to help disseminate good research, maximise citations and protect their authors’ work and interests. Times are moving fast so it is very much a work in progress but I hope it gives an idea of the kind of value you should expect your publisher to add to the research process. […]

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