Tag Archives: marketing

Why Marketing Is Different Now

July 12, 2018



Charles F. Hofacker takes a look at the digital revolution and the changing face of marketing. […]

Continue reading...

Teaching Creative Industries? Q&A with author Chris Bilton

May 25, 2018


iStock-497030840-creative-marketingChris Bilton discusses the motivation behind his new textbook, The Disappearing Product: Marketing and Markets in the Creative Industries. […]

Continue reading...

New Intermediaries and the Attention Economy

October 4, 2017


Chris Bilton looks at the dominant role played by global internet companies in today’s creative and media industries […]

Continue reading...

The branding residuum: Where psychology falls short

March 2, 2017


Edward F. McQuarrie explores rhetoric as an alternative to economic and psychological perspectives on visual branding.


Continue reading...

68 Things Academic Publishers Do

June 29, 2016



By Francine O’Sullivan

A few years ago I read a blogpost in The Scholarly Kitchen on on ‘A Proposed List – 60 Things Journal Publishers Do’ and it inspired me to come up with my own list of 60 things book publishers do. The are interesting times and so that list is now somewhat out of date and so I have revised it to include 68 things a high quality academic book publisher will do to help disseminate good research, maximise citations and protect their authors’ work and interests. Times are moving fast so it is very much a work in progress but I hope it gives an idea of the kind of value you should expect your publisher to add to the research process. […]

Continue reading...
%d bloggers like this: